Our Thoughts

Our goal, over and above all else, is your success. You’ll find recent essays, podcasts, helpful guides, worksheets, and templates to help you grow your skills and business.

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Our Editorial Principles

We know you have a lot of options in what to read. So, we strive to earn your trust with every content that we make.

We respect you as a reader, regardless of who you are.

We assume you are an intelligent reader, regardless of the depth of knowledge you have on the subject matter. Hence, we provide clear definitions, reliable facts, logical explanations and best practices for you to make better decisions on your own. We don't decide for you.

We make content with depth and a long shelf life.

We focus on topics that benefit readers for a long term, compared to gossips and hearsays. We don't use memes, clickbait, or other 'BuzzFeed' tricks to get your attention. We convey content, facts and ideas that are worth revisiting multiple times as we update our content over time.

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Find the guides you need to build a great product or successful business.

Our Thoughts On

Product Design

The Bastard Child of UX: Microcopy

The latest component that has been included in the arsenal of a UX designer is the small bits of copy that appear on an app’s interface to guide, to reassure or to delight customers i.e. The Microcopy. Learn all about it here.

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Refund Policy

Last updated: 21st January 2019 We used to offer 60-days, no-questions asked 100% refund for all our informational products (courses, templates, plugins, sites and designs).

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Our Thoughts On

Business Books

Key Insights From Malcolm Gladwell’s Outliers

Reading Time: 6 minutes In Outliers, Malcolm Gladwell seeks to disabuse us of the notion that genius and greatness are predominantly a function of innate ability and IQ. Instead, Gladwell suggests that things like what income level, culture, and time of a child’s birth are also important contributors to success, as well as a person’s tenacity and agility.

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Burn Rate and Runway (Appendix Slide)

Simply put, burn rate is just a quick way to measure how fast your startup is losing cash. It’s the rate of negative cash flow, usually quoted as a monthly rate, but in some crisis situations, it might be measured in weeks or even days. Learn more.

Business model viability metrics (CAC, LTV and more) – Appendix Slide

When it comes measuring the viability of your business model, the metrics that investors look at are your CAC and LTV. If the cost of acquiring customers (CAC) turns out to be higher than expected, and exceeds the ability to monetize your customers (LTV) , then the failure of your startup is imminent. Learn more.

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Honest opinion pieces on current state of culture, rising trends and hot topics.

A special weekly editorial by Sathyvelu Kunashegaran.
Warning: These articles tend to be personal, honest, critical and have high chances to offend you if you are not used to unpopular thoughts.

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