MRR is a way to normalise all your recurring revenue across different packages, plans and billing periods to a single, consistent monthly amount. Learn how to show it in your pitch deck here.
Pitch Deck Resources
When it comes measuring the viability of your business model, the metrics that investors look at are your CAC and LTV. If the cost of acquiring customers (CAC) turns out to be higher than expected, and exceeds the ability to monetize your customers (LTV) , then the failure of your startup is imminent. Learn more.
For most early stage investors, it’s important that the pitch starts with a team slide. That’s how they get a better sense of who’s sitting across the table from them. They want to know what’s your experience and expertise in the industry or sector you are pitch in. In other words, it helps them to contextualise the upcoming slides.